SEO services aimed at maximising return on investment
Professional SEO services for companies ambitious to grow their organic traffic and build a long term competitive advantage
A growing number of organizations is aware of the competitive advantage of having top positions in search engines driving relevant traffic and conversions, without depending on paid advertising. SEO, or Search Engine Optimization consists of a process of improving a website to increase its visibility in search engines for relevant searches. Typically, this involves several specialists, like SEO marketeers, website developers, content writers and often a Search engine optimization agency, like Sud Digital.
Overall SEO strategy
Definition of a clear SEO strategy based on your business goals and ambitions resulting in a practical SEO action plan. What are your SEO priorities to get quick results and long term SEO value?
A SEO audit is essential to prevent technical bottlenecks and guides to optimal performance.
Onsite SEO strategy
We’ll help you to create a powerful SEO content plan to optimise and extend relevant content on your website focused on attracting valuable visitors and converting them in clients.
Offsite SEO strategy
A tailor-made link building plan based on your current link profile and growth ambitions, competitor link profiles and local positions to obtain valuable links to your website enabling rising keyword positions.
your SEO Strategy?
Keywords research should be the basis for the website structure and search campaigns.
We challenge ourselves to find the top longtail keywords for your niche.
Often companies start with keywords research when building SEO or SEA campaigns. We recommend to start with keywords research as early as possible, preferably before building the website. This way the website structure and URLs can be optimized from the start.
Enrichment and Classification
The research for keywords goes way beyond pulling an excel with hundreds of words from a tool. We start with a longlist of relevant words, like input of the marketing team, competitor keywords, enrichment tools like ubersuggest, etc. The enriched results will be enlarged with Google Keyword planner in order to start a second important phase: classification. This means filtering out non relevant terms, organizing keywords in categories and/or by relevance (eg. high/low conversion probability) with their corresponding search volumes. The keywords research usually leads to valuable findings and gives a great basis for SEO and SEA campaigns.
Multilingual keywords research
Do you operate in several countries? Then we recommend doing native keywords research for each country, rather than translating. Every language has its own nuances, synonyms and search volume. Even within 1 language separate research per country is recommendable. Eg. In South American languages often other words are used than in Spain, also between South American languages there are differences.
Content is key
The right technological infrastructure, website authority and trust are all essential, but your website content is key to obtain relevant traffic and convert visitors. Therefore, we do not only take into account best SEO practices, but our marketeers also have in mind your target group and CRO for SEO copywriting. Our team is multilingual and we use native SEO copywriters to get the best results in every country!
SEO content should be part of your overall Content plan taking into account your target group and conversion goals. We can help you to set up a content strategy including content calendar as a basis for national or international growth.
Many companies are aware of the importance of meta texts using important keywords. But did you ever realise that your meta texts are like an organic ad?
Why do companies spend so much time improving CTR of paid search ads, but hardly ever think about the CTR in the organic results? Often it is easier to get more traffic making the meta texts more appealing than rising in keyword positions to obtain the same CTR.